Aug 17, 2011 presentation about how media convergence influences media organizations and media work. Organic convergence is the combining of different types of media being used at the same time. Although the media are undeniably one of the engines of cultural globalization, the size and intensity of the effect of the media on the globalization of culture is a contested issue. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. The domestic impact of globalization globalization challenges a countrys capacity to promote national wealth and power. Jun 24, 2019 with activities focussed on international cooperation and relationships the world is becoming smaller as well as tightly interconnected. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of.
The central tenet of this dissertation is that economic globalization is not a sweeping external trend with inevitable outcomes. Media licensing, convergence and globalization 2 appropriate since different elements of the activity were involved. Modernization, globalization, trends, and convergence in. Convergence and divergence in the context of globalization. There are more than 1 million books that have been enjoyed by people from all over the world. Convergence in general and also more specific in the media sector is one of the many effects assign to the globalisation. Globalization theorists have discussed how the cultural dimension of. Processes of globalization are causing increasing cultural. In other words, when countries that were hitherto closed to trade and foreign investment open up their economies and go global, the result is an increasing interconnectedness and integration of the. Economic and democratic divergenceconvergence consumerism divergenceconvergence importexport divergenceconvergence three varied economic views on globalization as they represent the core of the debate regarding globalization, as. Thus history offers an unambiguous positive correlation between globalization and convergence. I take an organization theory approach to this question and i treat international convergence, the demise of national differences, as a special form of institutional structuration.
Globalization in media has also made us aware about the economical and political conditions of a particular country but also provides us with entertainment of all sorts. Economic convergence occurs when a company controls several products or services within the same industry. Convergence is the process where several media channels come together to exist and operate in synergy. Globalization is a process that propels the spread of culturally laden goods and schemas impinging on fertility, which in turn produces fertility convergence. Digital transformation in journalism and news media. The process of having similar norms and values is most common in teenagers. Jenkins breaks convergence down into five categories. Globalization of the media globalization in its most general sense is the phenomenological environment of media industry. The media convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital tv, or the internet. Always update books hourly, if not looking, search in the book search column. Globalization and convergence social sci libretexts. Essay on convergence and divergence in the context of globalization assignment within the rhetoric of globalization and the economic theory surrounding it is a sense that many experts believe and espouse that income convergence is a logical outcome of globalized markets. Convergence theory definition, discussion and examples. Media convergence and deconvergence ebook download free pdf.
Our conclusions are four tentative theses about the extent of convergence and the relationship of convergence to globalization. This book analyzes various digital transformation processes in journalism and news media. Th rough the technological innovation and communication, and. Media management, media convergence and globalization mike friedrichsen, yahya kamalipour. Lyons hawaii pacific university abstract there is a growing body of research on the topic of globalization, which seems to be a topic of broad. Convergence and globalization in the japanese videogame industry mia consalvo when the media do not quite converge. Digital transformation in journalism and news media media.
Sep 01, 2017 globalization is a process that propels the spread of culturally laden goods and schemas impinging on fertility, which in turn produces fertility convergence. It raises new possibilities and new and not so new questions for media audiences. Globalization can be thought of to be the result of the opening up of the global economy and the concomitant increase in trade between nations. Media management, media convergence and globalization media business and innovation friedrichsen, mike, kamalipour, yahya on. Pdf abstract globalization refers to the dynamic processes that are. Eventually, the development of the semiconductor spawned the current information technology revolution. This chapter discusses geographic patterns and correlations between measures of globalization and the power of forces making for convergence. The case of fuji tv and livedoor shinji oyama and dario lolli obasan and kanryu. A predominant reason has been the economic importance of foreign countries. Globalization and cultural convergence the globalist. Globalization has increased the cultural convergence by means of technology, media and trade between the nations. The role of the mass media in the globalization of culture is a contested issue in international communication theory and research.
Download 14page essay on convergence and divergence in the context of globalization 2020. Seeking a communication theory perspective jeffrey k. Doc impact of new media on globalization vaishnav prakash. Enter your mobile number or email address below and well. Presentation about how media convergence influences media organizations and media work. Against this view of americanization or mcdonaldization, other authors point to a number of. Media globalization is a broad topic, which includes television, radio, film, music, the internet. Two case stud slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
It has come about because of the convergence of old and new media technologies as well as the. Pdf media and globalization carolina matos academia. The globalization, the opening up of trade barriers, this era of media convergence, the popularity of the internet, and the ever increasing number of netizens has revolutionized the sports industry. Core points definitions of globalization continued globalizations inequalities and alternative forms of globalization cultural imperialism versus cultural globalization i. It presents four tentative theses about the extent of convergence and the relationship of convergence to globalization. His published research includes topics such as forecasting world political change, socialeconomic development and social evolution. Convergence sees the merging of cultures and lifestyle and this is apparent in the flow of globalization, but on the other hand it is highlighting the developing divergence that is. Evidence to date suggests that convergence is also occurring in latin america, with some scholars citing globalization as largely responsible see armada et al. For some, the appearance of a global economy, in which goods, services, and ideas move easily in and out of countries, shifts the balance of power from states to markets. A convergence is basically seen in every persons cell phone. Sep 30, 2019 convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. Introduction the past half century produced immense changes in global organization, including rapid growth in international trade, regional integration, and participation of nationstates.
Globalization and contemporary fertility convergence. Mar 22, 20 core points definitions of globalization continued globalizations inequalities and alternative forms of globalization cultural imperialism versus cultural globalization i. As the names suggest, media globalization is the worldwide integration of media through the crosscultural exchange of ideas, while technological globalization. Globalization studies and editorinchief of the journal age of globalization in russian. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Effects of globalization on mass media in the world asian.
Globalization, convergence, and history the journal of. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new. Globalization in the media has definitely got some negative aspects to it but however the advantages are way more and therefore there is a remarkable progress in development in. Sep 12, 2019 media convergence question on quora what is it. Media licensing, convergence and globalization 17 codding, jr. Mcluhans prophecies have come true, but even he could not have predicted the degree of globalization and convergence of technology that now exists throughout. Modalities of convergence of middleaged japanese women around south korean popular culture and gender divergence in japan john lie. The globalization of mind is a magisterial exploration of the challenges that lie in wait, raising as many questions as it answers, and all the while deepening the readers own global thinking. With activities focussed on international cooperation and relationships the world is becoming smaller as well as tightly interconnected.
Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Globalization, history of globalization, mass media, mass media. Convergence theory presumes that as nations move from the early stages of industrialization toward becoming fully industrialized, they begin to resemble other industrialized societies in terms of societal norms and technology. It has come about because of the convergence of old and new media technologies as well as the convergence of old and new media organizations to form immensely powerful transnational media conglomerates. Jan 12, 2009 on the one hand, some authors point to an increasing convergence on specific forms of artistic, culinary, or musical culture usually, but not exclusively, moving from the united states, via newly global media, to the rest of the world. Media globalization is characterized by convergence. Modernization processes especially, possibly accelerated by technological globalization, have led to convergence in overall spending per capita and as a share of gdp.
Development of the american economy there were three epochs of growth experience after the mid 19th century for what is now called the oecd club. Media globalization and its effect upon international. Media convergence and deconvergence ebook download free. Aug 24, 2012 convergence sees the merging of cultures and lifestyle and this is apparent in the flow of globalization, but on the other hand it is highlighting the developing divergence that is occurring between nations. Pdf the mass media are seen today as playing a key role in enhancing. Globalization of media industriesin the 1960s, canadian professor marshall mcluhan predicted that television media would create a global village where time ceases, space vanishes. Global convergence is the last of the categories projected by jenkins.
Media globalization is a complex collection of many modern changes. Media convergence is not just a technological shift or a technological process. Globalization and the convergence of values alex y. The middle years were ones of overall slow growth, deglobalization, and divergence. This convergence in health consumption coexists with robust crossnational variation in the publicprivate health spending mix. Seita as the twentieth century comes to a close, the circumstances of individual nationstheir affairs, news, and problemshave tended increasingly to reach and captivate global audiences. Media globalization introduction to sociology reading. Globalization makes the culture to come together and have some similar tastes in life and music and technology. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Technology, globalization, and international competitiveness 31 specialization and exchange. His academic interests are connected with the analysis of problems of globalization and modernization. Early theories of media influence, commonly referred to as magic bullet or hypodermic needle theories, believed that the mass media had.
Convergence and divergence in the context of globalization essay. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. On the one hand, some authors point to an increasing convergence on specific forms of artistic, culinary, or musical culture usually, but not exclusively, moving from the united states, via newly global media, to the rest of the world. His published research includes topics such as forecasting world political change, socialeconomic development and. Globalization and the mass media city research online. The first and last epochs were ones of overall fast growth, globalization, and convergence. The advancements in communication technology provide omniscient access to all kinds of leagues that a team plays in. Here homogenization is understood as the degree of convergence of media.
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